Por. SUROESTEonline_La Vie Charmant @cepq
Louis Vuitton is pleased to present its new women’s campaign for Spring–Summer 2020, reflecting the Belle Époque era, Nicolas Ghesquière’s key inspiration for this collection. Romantic, daring and visually powerful, the silhouettes are photographed by Collier Schorr in London’s legendary Park Lane Hotel as a series of captured moments, giving a haunting sense of anticipation to each image. Louis Vuitton ambassador Emma Stone and Chinese actress Zhong Chuxi feature alongside a cast of models, showcasing the unique Art Déco architecture of the hotel as the perfect backdrop for the collection. As well as the show looks, the campaign focuses on the latest handbags, including the new Vanity in Monogram and the latest variations for the Dauphine, now available in Epi leather or suede.
The images reflect Collier Schorr’s approach to photography as a medium poised between reality and fiction. Schorr had already photographed the Louis Vuitton Spring–Summer 2019 in her trademark style and reprises the idea of a cast of diverse characters caught as they interact in the rooms and corridors of a landmark hotel.
The campaign will debut in the February issues of international magazines. A series of short digital films - online on Louis Vuitton platforms in February - will reflect the same edgy energy, set to a track by artist Sophie, who also featured as the musical and video backdrop of the Spring–Summer 2020 fashion show.
Fotos. Cortesía Louis Vuitton
Thanks. Aura Marina Hernández / RR.PP Louis Vuitton en Venezuela
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