FASHION / MODA: Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021

Por. Dr. Claudio Pompilio / SUROESTEonline_La Vie Charmant @cepq @SUROESTEonline

Info. Aura Marina Hernández / RR.PP Louis Vuitton en Venezuela @PR_BPS

Photo. Courtesy Louis Vuitton @LouisVuitton

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Show announcement July 2020

Titled ‘Message in a Bottle’, the Titled ‘Message in a Bottle’, the  Louis Vuitton Spring-Summer 2021 Men’s collection will be present-Men’s collection will be present- ed in a voyage of internation-ed in a voyage of internation- al events from Paris to Shanghai al events from Paris to Shanghai and Tokyo. Unveiled gradually in and Tokyo. Unveiled gradually in chapters starting in July through chapters starting in July through the end of 2020, the format demon-the end of 2020, the format demon- strates Men’s Artistic Director strates Men’s Artistic Director Virgil Abloh’s core values of di-Virgil Abloh’s core values of di- versity, inclusivity and unity. versity, inclusivity and unity. The collection The collection additional-additional- ly proposes a ly proposes a multi-faceted multi-faceted upcycling ini-upcycling ini- tiative across tiative across his creative his creative platforms.platforms.

By taking his By taking his show to sea, show to sea, Virgil Abloh Virgil Abloh embraces the global community of embraces the global community of Louis Vuitton and meets his cli-Louis Vuitton and meets his cli- ents in their own parts of the ents in their own parts of the world. Throughout its voyage – world. Throughout its voyage – which may add destinations along which may add destinations along the way – the collection will the way – the collection will transform in an evolving exchange transform in an evolving exchange across cultures and nations. It across cultures and nations. It is a free and inclusive dialogue is a free and inclusive dialogue between the House and its audi-between the House and its audi- ences, which transcends the tra-ences, which transcends the tra- ditional rules of fashion and ditional rules of fashion and seasonality.seasonality.

On 9 July 2020, the House will On 9 July 2020, the House will screen a short film at the Louis screen a short film at the Louis Vuitton Maison de Famille in Vuitton Maison de Famille in Asnières. Shot around the ancestral Asnières. Shot around the ancestral Paris home of the founder, the film Paris home of the founder, the film follows movers packing up Louis follows movers packing up Louis Vuitton shipping containers and Vuitton shipping containers and loading them onto a barge, which loading them onto a barge, which sails down the River Seine and sails down the River Seine and leaves Paris. On it, a colour-leaves Paris. On it, a colour- ful crew of animated characters ful crew of animated characters called ‘Zoooom called ‘Zoooom with friends’ with friends’ are hiding as are hiding as stowaways.stowaways.

On 6 August 2020, On 6 August 2020, after crossing after crossing the oceans, the the oceans, the shipment arrives shipment arrives in Shanghai in Shanghai and the Louis and the Louis Vuitton Spring-Vuitton Spring- Summer 2021 Men’s Runway Show Summer 2021 Men’s Runway Show unfolds. No longer animated, unfolds. No longer animated, ‘Zoooom with friends’ come to life ‘Zoooom with friends’ come to life in the collection, which explores in the collection, which explores Virgil Abloh’s ongoing theme of Virgil Abloh’s ongoing theme of boyhood: seeing the world through boyhood: seeing the world through the eyes of a child. Each different the eyes of a child. Each different to the other, the puppets repre-to the other, the puppets repre-sent the fundamental belief in sent the fundamental belief in inclusivity embedded within the inclusivity embedded within the Louis Vuitton Men’s collections. Louis Vuitton Men’s collections.

Later this year, the voyage con-Later this year, the voyage con- tinues to Tokyo where a third tinues to Tokyo where a third event will be staged. The Spring-event will be staged. The Spring- Summer 2021 Men’s collection is Summer 2021 Men’s collection is founded in four methods of upcy-founded in four methods of upcy- cling: new looks made from re-cling: new looks made from re- cycled material, looks repeated cycled material, looks repeated from the Fall-Winter 2020 col-from the Fall-Winter 2020 col- lection, looks freely created by lection, looks freely created by the studio during the lockdown the studio during the lockdown using recycled material, and using recycled material, and new looks created from existing new looks created from existing ideas. These principles set the ideas. These principles set the premise for the evolution of the premise for the evolution of the collection.collection.